Publications

Publication details [#40262]

Buijzen, M. and P.M. Valkenburg. 2004. Developing a Typology of Humor in Audiovisual Media. Media Psychology 6 (2) : 147–167.

Publication type

Article in journal

Publication language

English

Keywords

audience | humor | mass media | narrative | typology

Place, Publisher

Erlbaum

Annotation

This study aims at developing a typology of humor in audiovisual media, drawing on an inductive analysis of humorous commercials, Berger's typology of humor in narratives, and audience research on humor preferences.