Publications

Publication details [#40263]

Chang, Chingching. 2004. Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement. Media Psychology 6 (2) : 169–192.

Publication type

Article in journal

Publication language

English

Keywords

ablative absolute construction | ambiguity | commercial language | evaluation | message1

Place, Publisher

Erlbaum

Annotation

This study uses the heuristic-systematic model to examine how country-of-origin cues influence the way consumers process advertising messages and the way they evaluate advertised products under different conditions.