Publications
Publication details [#40282]
Mastin, Teresa, Alison Coe, Sheri Hamilton and Shiela Tarr. 2004. Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies’ Home Journal, 1990–1999. Howard Journal of Communication 15 (4) : 229–243. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This content analysis of advertisements in Essence and Ladies’ Home Journal, between 1990–1999, examines whether the magazines’ respectively predominantly Black and White readers are exposed to images sending a message that specific product purchase decision-making behavior is gender based.