Publications

Publication details [#40348]

Roskos-Ewoldsen, David R., Jessy H. Yu and Nancy Rhodes. 2004. Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors. Communication Monographs 71 (1) : 49–69.
Publication type
Article in journal
Publication language
English
Keywords
attitude | behavior | health | message1
Place, Publisher
Routledge

Annotation

This paper examines how a fear appeal message regarding breast cancer affects attitude accessibility.