Publications

Publication details [#40361]

Cameron, Kenzie A., Dominique Brossard, Shelly Campo and M. Somjen Frazer. 2004. Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns. Communication Monographs 71 (4) : 448–470.
Publication type
Article in journal
Publication language
English
Keywords
attitude | communication | health | judgment | social norm
Place, Publisher
Routledge

Annotation

This paper examines the effect of social norms messages on judgment and attitude change among college students.