Publications

Publication details [#40385]

Thorson, Esther, Charles K. Atkin and Kenneth Fleming. 2004. Alcohol Advertising Exposure and Perceptions: Links with Alcohol Expectancies and Intentions to Drink or Drinking in Underaged Youth and Young Adults. Journal of Health Communication 9 (1) : 3–29.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | youth
Place, Publisher
Routledge

Annotation

This study examines how alcohol advertising influences underaged youth's and young adults' alcohol expectancies and intentions to drink.