Publications
Publication details [#40394]
Eisenberg, Merrill, Chris Ringwalt, David Driscoll, Manuel Vallee and Gregory Gullette. 2004. Learning from truthsm: Youth Participation in Field Marketing Techniques to Counter Tobacco Advertising. Journal of Health Communication 9 (3) : 223–231. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper describes one aspect of truthsm, the American Legacy Foundation's national, multi-medium tobacco control social marketing campaign targeting youngsters of age 12–17: the truthsm tour, and compares this tour with commercial field marketing approaches employd by the tobacco industry.