Publications

Publication details [#40405]

Dejong, William, Rima E. Rudd, Kimberley Kaphingst and Lawren Daltroy. 2004. A Content Analysis of Direct-to-Consumer Television Prescription Drug Advertisements. Journal of Health Communication 9 (6) : 515–528.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | content analysis | drug culture | television

Place, Publisher

Routledge

Annotation

This content analysis of direct-to-consumer product-specific television prescription drug advertisements, broadcast during 2001, casts doubt on the potential of these ads to educate consumers.