Publications

Publication details [#40407]

Condit, Celeste Michelle, Tina M. Harris, Benjamin Bates, Kristan Poirot and Paul Achter. 2004. Evaluating Direct-to-Consumer Marketing of Race-Based Pharmacogenomics: A Focus Group Study of Public Understandings of Applied Genomic Medication. Journal of Health Communication 9 (6) : 541–559.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | health | medical language | race
Place, Publisher
Routledge

Annotation

This study investigates public reactions to advertisements for applied genomic (race-based) medications.