Publications

Publication details [#40449]

Compton, Joshua A. and Michael Pfau. 2004. Use of inoculation to foster resistance to credit card marketing targeting college students. Journal of Applied Communication Research 32 (4) : 343–364.
Publication type
Article in journal
Publication language
English
Keywords
commercial language | student
Place, Publisher
Routledge

Annotation

This study examines whether the inoculation strategy can successfully protect college students from credit card marketing.