Publications

Publication details [#40633]

David, Prabu, Kaiya Liu and Michael Myser. 2004. Methodological Artifact or Persistent Bias?: Testing the Robustness of the Third-Person and Reverse Third-Person Effects for Alcohol Messages. Communication Research 31 (2) : 206–233.

Publication type

Article in journal

Publication language

English

Keywords

drinking encounter | mass media | message1 | third person

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper deals with differences in perceived influences of positive and negative media messages. The findings suggest that the third-person phenomenon is a persistent social judgment bias that cannot be easily neutralized. The reverse third-person effect appears to be less robust.