Publications

Publication details [#40646]

Huh, Jisu, Denise E. Delorme and Leonard N. Reid. 2004. The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:: The Case of Direct-to-Consumer Prescription Drug Advertising. Communication Research 31 (5) : 568–599.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | drug culture | third person

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study examines the third-person effect in the framework of direct-to-consumer (DTC) advertising.