Publications

Publication details [#40658]

Wurff, Richard van der. 2004. Supplying and Viewing Diversity: The Role of Competition and Viewer Choice in Dutch Broadcasting. European Journal of Communication 19 (2) : 215–237.

Publication type

Article in journal

Publication language

English

Keywords

audience | television

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper argues that since the late 1980s, the Dutch audience uses the increase in viewing opportunities to actively choose a diverse combination of programmes from a less diverse supply.