Publications
Publication details [#40745]
Tal-Or, Nurit, David S. Boninger, Amir Poran and Faith Gleicher. 2003. Counterfactual Thinking as a Mechanism in Narrative Persuasion. Human Communication Research 30 (3) : 301–328.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Oxford University Press
Journal WWW
Annotation
This paper reports on two experiments that investigate how counterfactual thinking affects persuasion.