Publications

Publication details [#40754]

Connaughton, Stacey L. and Sharon E. Jarvis. 2004. Invitations for Partisan Identification: Attempts to Court Latino Voters Through Televised Latino-Oriented Political Advertisements, 1984–2000. Journal of Communication 54 (1) : 38–54.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | election manifesto | minority | political language
Place, Publisher
Oxford University Press
Journal WWW
joc.oupjournals.org/

Annotation

This paper uses identification theory to understand the rhetorical approaches employed in US campaign advertisements designed for Latino voters.