Publications

Publication details [#40759]

Kennedy, May G., Ann O'Leary, Vicki Beck, Katrina Pollard and Penny Simpson. 2004. Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS-Related Episodes in a Soap Opera. Journal of Communication 54 (2) : 287–301.

Publication type

Article in journal

Publication language

English

Keywords

disease terminology | health | information processing | message1 | television

Place, Publisher

Oxford University Press

Journal WWW

joc.oupjournals.org/

Annotation

The increase in HIV information-seeking behavior after HIV prevention messages delivered in American soap opera subplots, confirms predictions based on social cognitive theory, the health belief model, the education-entertainment approach, and various models of information processing.