Publications

Publication details [#40780]

Nabi, R.L. and Marina Krcmar. 2004. Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research. Communication Theory 14 (4) : 288–310.

Publication type

Article in journal

Publication language

English

Keywords

attitude | mass media

Place, Publisher

Oxford University Press

Journal WWW

ct.oupjournals.org/

Annotation

This paper deals with the conceptualization of media enjoyment as attitude, introducing a tripartite model, and discusses implications for mass media effects research.