Publications
Publication details [#40964]
Durkin, Kevin and Wilhelm Hurtz. 2004. The Effects of Gender-Stereotyped Radio Commercials. Journal of Applied Social Psychology 34 (9) : 1974–1992. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Bellwether Publishing
Annotation
This paper examines how gender-stereotyped radio commercials affect listeners' self-ratings of masculinity and femininity and their competence in performing memory tasks that include gender-stereotyped trait terms.