Publications

Publication details [#40979]

Schellens, Peter Jan and Menno de Jong. 2004. Argumentation Schemes in Persuasive Brochures. Argumentation 18 (3) : 295–323.
Publication type
Article in journal
Publication language
English
Keywords
argumentation | persuading | scheme
Place, Publisher
Springer

Annotation

This analysis demonstrates that the argumentation in public information brochures is often not marked as such, but presented as factual information.