Publications

Publication details [#41193]

Andersen, Peter A. and Tammy R. Blackburn. 2004. An Experimental Study of Language Intensity and Response Rate in E-Mail Surveys. Communication Reports 17 (2) : 73–84.

Publication type

Article in journal

Publication language

English

Keywords

e-mail communication | intensity | language | university

Place, Publisher

Western States Communication Association

Annotation

This empirical study tests the effectiveness of intense e-mail messages used in an electronic mail survey by an association of university alumni students.