Publications

Publication details [#41250]

Cobley, Paul. 2004. Marketing the ‘glocal’ in narratives of national identity. Semiotica 150 : 197–225.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | identity negotiation | narrative | nationalism
Place, Publisher
De Gruyter
Journal WWW
www.degruyter.de/journals/order/en.start.html

Annotation

This paper uses an Irish advertising campaign run by Guinness in 2002, to illustrate the marketing of the 'glocal' in national identity naratives.