Publications

Publication details [#41300]

Barry, Thomas E., Mary C. Gilly and Lindley E. Doran. 1985. Advertising to Women with Different Career Orientations. Journal of Advertising Research 25 (2) : 26–35.

Publication type

Article in journal

Publication language

English

Keywords

advertising | job training

Place, Publisher

Cambridge University Press

Annotation

This paper examines whether women's differential career orientations lead to different responses to experimental advertising for a hypothetical women's magazine.