Publications
Publication details [#41303]
Neelankavil, James P., John V. O'Brien and Richard Tashjian. 1985. Techniques to Obtain Market-related Information from Very Young Children. Journal of Advertising Research 25 (3) : 41–47.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Cambridge University Press
Annotation
This paper discusses consumer researcher on children's consumption patterns.