Publications

Publication details [#41324]

Lord, John B., Joseph O., Jr. Eastlack and John L., Jr. Stanton. 1987. Health claims in food advertising: is there a bandwagon effect ? Journal of Advertising Research 27 (2) : 9–16.

Publication type

Article in journal

Publication language

English

Keywords

advertising | health

Place, Publisher

Cambridge University Press

Annotation

This paper examines how the food industry handles health claims in food advertising.