Publications

Publication details [#41338]

Bogart, Leo. 1988. Advertising: art, science, or business ? Journal of Advertising Research 28 (6) : 47–53.
Publication type
Article in journal
Publication language
English
Keywords
advertising | business | scientific language
Place, Publisher
Cambridge University Press

Annotation

This paper discusses whether advertising is to be considered an art, a science or a business or whether, in fact, it involves all three.