Publications
Publication details [#41738]
Souki Oliveira, Omar. 1988. Brazilian Media Usage as a Test of Dependency Theory. Canadian Journal of Communication 13 (3).
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Canadian Centre for Studies in Publishing
Annotation
This paper examines Brazilian media usage in order to test dependency theory,
which posits that mass media exposure is related to consumer behaviour.