Publications

Publication details [#42057]

Halmari, Helena and Tuija Virtanen. 2005. In search of “successful” political persuasion: A comparison of the styles of Bill Clinton and Ronald Reagan. In Halmari, Helena and Tuija Virtanen, eds. Persuasion across genres: A linguistic approach. (Pragmatics and Beyond: New Series 130). John Benjamins. pp. 105–134.

Publication type

Article in book

Publication language

English

Keywords

communicative efficiency | persuasion | political language

Annotation

This paper compares the political persuasion efficiency of the styles of the presidents B. Clinton and R. Reagan.