Publications

Publication details [#42327]

Hoeken, Hans, Margot Van Mulken and Renske van Enschot. 2005. Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements . Information Design Journal + Document Design 13 (2) : 155–164.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | implicitness
Place, Publisher
John Benjamins
Journal DOI
10.1075/idjdd