Publications

Publication details [#42550]

Hoeken, Hans, Margot Van Mulken and Renske van Enschot-van Dijk. 2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37 (5) : 707–721.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | interpretation | pun | relevance
Place, Publisher
Elsevier
Journal WWW
www.sciencedirect.com/web-editions

Annotation

This study demonstrates that puns in advertisements positively affect appreciation, and even more when the puns contain two relevant interpretations.