Publications

Publication details [#42578]

Strauss, Susan. 2005. The linguistic aestheticization of food: a cross-cultural look at food commercials in Japan, Korea, and the United States. Journal of Pragmatics 37 (9) : 1427–1455.

Publication type

Article in journal

Publication language

English

Keywords

aesthetics | commercial language | crosscultural context | language and culture | text analysis

Language as a subject

English, American | Japanese | Korean

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper provides a cross-cultural and cross-linguistic analysis of taste terms in food commercials from Japan, Korea, and the United States, focusing on the linguistic aestheticization of the advertised food products.