Publications
Publication details [#42745]
Coupland, Nikolas, Peter Garrett and Hywel Bishop. 2005. Globalisation, advertising and language choice: Shifting values for Welsh and Welshness in Y Drych, 1851–2001. Multilingua 24 (4) : 343–378. 
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
De Gruyter
Journal WWW
Annotation
Drawing on evidence from a corpus of 150 years of consumer ads from 'Y Drych', a North American Welsh community newspaper, this article investigates the shifting values accorded to the Welsh language and to ‘Welshness’.