Publications

Publication details [#42767]

Furnham, Adrian and Alexandra Saar. 2005. Gender-role Stereotyping in Adult and Children's Television Advertisements: A Two-Study Comparison Between Great Britain and Poland. Communications 30 (1) : 73–90.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
De Gruyter

Annotation

This paper explores to what extent adult and children's television advertisements reflect gender-role differentiation in Britain and Poland.