Publications

Publication details [#42842]

Held, Gudrun. 2005. Magazine Covers – A Multimodal Pretext-Genre. Folia Linguistica 39 (1/2) : 173–196.

Publication type

Article in journal

Publication language

English

Keywords

genre | journalese | modality | reference | title

Language as a subject

French | Italian

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/FLIN/html

Annotation

This study on magazine covers as multimodal pretext-genre, analyzing elected Italian and French magazine covers of the last decade, shows how cover language involves an extensive set of deictic forms, the major function of which is cataphoric reference.