Publications
Publication details [#43263]
Ruler, Betteke Van and Dejan Vercicv. 2005. Reflective Communication Management, Future Ways for Public Relations Research. Communication Yearbook 29 (1) : 239–273.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper proposes a two-by-two-dimensional communication and management definition, which results in four basic communication management models.