Publications
Publication details [#43302]
Sopory, Pradeep. 2005. Metaphor in Formative Evaluation and Message Design: An Application to Relationships and Alcohol Use. Health Communication 17 (2) : 149–172. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This study used the conceptual metaphor analysis approach to examine conceptual metaphors employed by college students to interpret messages concerning relationships, sexuality, and alcohol use.