Publications
Publication details [#43308]
Lang, A., Xiaoquan Zhao, Yongkuk Chung and Seungwhan Lee. 2005. It's the Product: Do Risky Products Compel Attention and Elicit Arousal in Media Users? Health Communication 17 (3) : 283–300. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper examines whether the presence of a risky product, such as alcohol, tobacco, drugs or condoms, in a mediated message, causes greater attention and elicits arousal in media users.