Publications
Publication details [#43312]
Dutta-Bergman, Mohan J. 2005. Theory and Practice in Health Communication Campaigns: A Critical Interrogation. Health Communication 18 (2) : 103–122. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper critically reviews three central health communication campaign theories, representing the dominant cognitive approach and then indicates new directions in theory and practice of health communication campaigns aimed at marginalized populations.