Publications

Publication details [#43315]

Lin, Carolyn A. and Gwen A. Hullman. 2005. Tobacco-Prevention Messages Online: Social Marketing via the Web. Health Communication 18 (2) : 177–193.
Publication type
Article in journal
Publication language
English
Keywords
economics | internet | tobacco farm conversation | website
Place, Publisher
Erlbaum

Annotation

This paper explores the strengths and weaknesses of antitobacco Web sites' message design.