Publications

Publication details [#43442]

Southwell, Brian. 2005. Between Messages and People: A Multilevel Model of Memory for Television Content. Communication Research 32 (1) : 112–140.

Publication type

Article in journal

Publication language

English

Keywords

content1 | mass media | memory | message1

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses multilevel modeling techniques as useful ways to simultaneously evaluate the contribution of message and individual differences to prediction of memory for television content.