Publications

Publication details [#43526]

Benoit, William L. 2005. A Functional Analysis of Presidential Direct Mail Advertising. Communication Studies 56 (3) : 203–225.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | election manifesto | political speech

Place, Publisher

Routledge

Annotation

This paper uses a functional analysis to examine the nature of presidential direct mail advertising, a commonly used type of political campaign communication.