Publications

Publication details [#43543]

Chan, Kara and Fanny Chan. 2005. Information content of television advertising in China: an update. Asian Journal of Communication 15 (1) : 1–15.
Publication type
Article in journal
Publication language
English
Keywords
advertising | content analysis | information processing | television
Place, Publisher
Routledge

Annotation

This study constitutes an update of Chan's (1995) analysis of the informativeness of Chinese television commercials.