Publications

Publication details [#44008]

Barron, Anne. 2006. Understanding spam: A macro-textual analysis. Journal of Pragmatics 38 (6) : 880–904.

Publication type

Article in journal

Publication language

English

Keywords

e-mail communication | genre | letter | medical language

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper presents a macro-textual genre analysis of medical spam mails. It is shown that unsolicited promotional emails, belonging to the promotional genre, still differ from offline promotional letters.