Publications

Publication details [#44049]

Fuertes-Olivera, Pedro A. and Marisol Velasco-Sacristán. 2006. Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English. Journal of Pragmatics 38 (11) : 1982–2002.
Publication type
Article in journal
Publication language
English
Keywords
cognitive linguistics | discourse analysis | gender | metaphor | pragmatics
Language as a subject
English
Place, Publisher
Elsevier
Journal WWW
www.sciencedirect.com/web-editions

Annotation

This article examines the methodological efficiency of a critical cognitive–pragmatic interpretation of gender metaphors in Advertising English.