Publications

Publication details [#44063]

Shinhee Lee, Jamie. 2006. Linguistic constructions of modernity: English mixing in Korean television commercials. Language in Society 35 (1) : 59–91.

Publication type

Article in journal

Publication language

English

Keywords

code-mixing | commercial language | modernization | television

Language as a subject

English | Korean

Place, Publisher

Cambridge University Press

Journal WWW

journals.cambridge.org/

Annotation

This study examines linguistic constructions of modernity as realized by Korean-English bilinguals' in three advertising fields in television commercials: gender roles, taste as cultural form and technology.