Publications

Publication details [#44168]

Furnham, Adrian and Marie-Therese Price. 2006. Memory for televised advertisements as a function of program context, viewer-involvement, and gender. Communications 31 (2) : 155–172.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | audience | gender | recall | television

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This paper investigates the recall of televised car and food advertisements to examine the link between program content, recall, and viewer gender and involvement.