Publications

Publication details [#44415]

Cheng, Winnie and Martin Warren. 2006. //↗you need to be RUTHless //: Entertaining Cross-cultural Differences. Language and Intercultural Communication 6 (1) : 35–56.

Publication type

Article in journal

Publication language

English

Keywords

intercultural communication | language and culture | mass media | television

Place, Publisher

Multilingual Matters

Annotation

This study demonstrates that media communication can be interpreted very differently across different cultures. A highly succesful British television quiz did not obtain the same success when broadcast in Hong Kong, for example.