Publications
Publication details [#44421]
Thurlow, Crispin and Giorgia Aiello. 2006. Symbolic Capitals: Visual Discourse and Intercultural Exchange in the European Capital of Culture Scheme. Language and Intercultural Communication 6 (2) : 148–162. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Multilingual Matters
Annotation
This paper on the intercultural meaning potential of visual discourse examines branding exercises in official promotional texts of cities, nominated or competing for he title of European Capital of Culture between 2005 and 2011.