Publications

Publication details [#44615]

Cappella, Joseph N., Martin Fishbein, Robert Hornik, R. Kirkland Ahern, Xiaoquan Zhao and Sarah Sayeed. 2006. Targeting Norm-Related Beliefs About Marijuana Use in an Adolescent Population. Journal of Health Communication 19 (3) : 187–196.
Publication type
Article in journal
Publication language
English
Keywords
adolescent | advertisement | drug culture
Place, Publisher
Erlbaum

Annotation

This experimental study employs the integrative model of behavior prediction and priming theory to assess the impact of antimarijuana advertisements.