Publications
Publication details [#44617]
Cameron, Kenzie A. and Shelly Campo. 2006. Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern. Journal of Health Communication 19 (3) : 209–219. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This study employs expectancy violation theories and social norms marketing to explore university students' processing of alcohol social norms messages and related attitudes and normative judgements.