Publications

Publication details [#44620]

Wakefield, Melanie and Russil Durrant. 2006. Effects of Exposure of Youths at Risk for Smoking to Television Advertising for Nicotine Replacement Therapy and Zyban®: An Experimental Study. Journal of Health Communication 19 (3) : 253–258.

Publication type

Article in journal

Publication language

English

Keywords

drug culture | health | television ad | youth

Place, Publisher

Erlbaum

Annotation

This paper examines how television ads for nicotine replacement therapy and Zyban® affect youth intention to smoke.